Miami Plumbing Company
Plumbing · Miami, FL
What the business was up against
“We were missing almost forty percent of our after-hours calls. A customer calls at 7pm with a burst pipe, nobody answers, and they just call the next guy on the list. We had no way to even know we missed them.”
How we thought about it
The problem wasn't a lack of demand — it was a lack of response speed. Every missed call after hours was a job handed to a competitor. We focused on closing that gap first: make sure no call goes unanswered, then make sure the conversation continues until the job is booked.
The solution
We set up missed-call text-back so every unanswered call gets an instant reply, and connected it to an AI assistant that qualifies the lead and books the appointment. Now the business captures after-hours calls instead of losing them to the next listing on Google.
- A mobile-friendly website with clear service pages and a click-to-call button
- Missed-call text-back automation that replies within seconds of any unanswered call
- An AI assistant that answers common questions, qualifies the lead, and offers appointment times
- Automated SMS follow-up for leads who don't book on the first contact
- Appointment reminders to reduce no-shows
The connected system
- Missed call → instant text message with a greeting and a link to book
- AI assistant handles after-hours inquiries and schedules appointments
- New lead → automated follow-up sequence over 3 days
- Booked appointment → reminder sent 24 hours and 1 hour before
What changed
Before
Roughly 40% of after-hours calls went unanswered. No follow-up system existed, so missed calls were lost opportunities. The owner had no way to know a customer even tried to reach them.
After
95% of after-hours calls now get an instant text reply. The AI assistant qualifies and books leads automatically, adding about 3 extra jobs per week — all from calls that previously would have been lost.
Outcomes
- After-hours call capture improved from ~60% to 95%
- Approximately 3 additional jobs booked per week from previously missed calls
- Average response time for missed calls dropped from never to under 30 seconds
"I used to find out we missed a call days later, if at all. Now they get a text back in seconds and half of them book right there on their phone. It's like having someone on the phone 24/7 without actually hiring somebody."
Services used in this project
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