South Florida Remodeling Firm
Remodeling · South Florida
What the business was up against
“We had a nice portfolio but nobody could find us. We'd show up on page three for anything that mattered, and when people did find us, the website didn't really push them to reach out. We were getting maybe one or two inquiries a month from the site.”
How we thought about it
Visibility and conversion were both broken. The firm was invisible in search, and even the few visitors who arrived weren't prompted to act. We addressed both at once: rebuild the site to convert, structure the content for search and AI discovery, and make sure every lead got an immediate response.
The solution
We rebuilt the website around conversion and structured the content so search engines and AI systems could understand exactly what the firm does and where. Then we layered in automated follow-up so every inquiry got a fast, consistent response instead of sitting in an inbox.
- A conversion-focused website with clear service pages for each remodeling specialty
- Location and service-area pages targeting South Florida cities
- FAQ content structured for AI search and answer engines
- Schema markup so search engines understand the business, services, and service area
- Lead forms connected to automated SMS and email follow-up
The connected system
- New estimate request → instant confirmation text and email
- Unanswered inquiry → follow-up sequence over 5 days
- AI-search-optimized FAQ pages targeting questions homeowners actually ask
- Internal linking between service pages to build topical authority
What changed
Before
The firm appeared on page three for most relevant searches. The old website received 1–2 inquiries per month, and follow-up was manual and inconsistent.
After
Website traffic increased 60% within 90 days. The firm now receives qualified estimate requests through AI search — 12 in the first quarter — and every inquiry gets an automated response within minutes.
Outcomes
- Website traffic up 60% in 90 days
- 12 qualified estimate requests sourced from AI search in the first quarter
- Inquiry-to-response time reduced from hours to under 5 minutes
"Honestly I didn't think the AI search thing would matter, but we started getting estimate requests from people who said they just asked their phone for a remodeler. The website actually looks like a real company now too, not something from 2015."
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